Two diamonds of identical cut and weight could have over 230 different combinations of colors and clarities alone. Each of these combinations has a distinct value. If two jewelers were given the same diamond to sell, odds are they would not sell it for the same price. Why? Does the price you pay for a diamond always relate to its quality? Absolutely Not! Higher quality demands a higher price, but paying a higher price does not guarantee you’re getting higher quality! Nearly every jeweler claims to have the finest quality at the best price. Everyone knows this is impossible. The bottom line to buying a diamond is this: no matter where you purchase, demand a laboratory certificate from a trusted source like the GIA.
Never rely on the accuracy of a jeweler’s appraisal, regardless of their reputation. If the diamond is accurately graded, jewelers should not object to providing a laboratory certificate. If it is not accurately graded, they will likely refuse. Today as never before, consumers have at their disposal all the information needed to eliminate the guesswork, gimmicks, and unreasonable profits from buying a diamond. Hopefully the brief diamond education you’ve received here, coupled with the expert opinions of our non-commissioned Anglo staff will make for a comfortable and fun diamond buying experience!
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