FireMark Video

The 4 C's

  • Cut Cut
    How your diamond reflects light  
    The cut of a diamond refers to its proportions or its ability to reflect light. Of the 4C’s, the cut is the aspect most directly influenced by man....
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  • Color Color
    The Best Color Is No Color
    The best color is no color. Diamonds allow light to be reflected and dispersed as a rainbow of color. The light dispersion has no effect on the technical grading of...
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  • Clarity Clarity
    Nature’s Fingerprint
    Almost all diamonds contain very tiny natural birthmarks know as inclusions. To determine a diamond’s clarity an expert views it under powerful magnification. The fewer...
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  • Carat-Weight Carat-Weight
    Weight Determines Size The weight of a diamond is expressed in carats. The word carat originated from the carob tree or Ceratonia siliqua. The tiny seeds of this tree are well known for uniformity and...
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