FireMark Video

The 4 C's

  • Cut Cut
    How your diamond reflects light  
    The cut of a diamond refers to its proportions or its ability to reflect light. Of the 4C’s, the cut is the aspect most directly influenced by man....
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  • Color Color
    The Best Color Is No Color
    The best color is no color. Diamonds allow light to be reflected and dispersed as a rainbow of color. The light dispersion has no effect on the technical grading of...
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  • Clarity Clarity
    Nature’s Fingerprint
    Almost all diamonds contain very tiny natural birthmarks know as inclusions. To determine a diamond’s clarity an expert views it under powerful magnification. The fewer...
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  • Carat-Weight Carat-Weight
    Weight Determines Size The weight of a diamond is expressed in carats. The word carat originated from the carob tree or Ceratonia siliqua. The tiny seeds of this tree are well known for uniformity and...
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Testimonials

  • Wonderful Surprise
    I wanted to say thank you for all of your help with getting my engagement ring ready for my fiancé to give...
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  • What's Next?
    Hmmm, what should I have you design next!?! I absolutely LOVE my rings; the compliments I receive are endless!...
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  • Wedding Journey
    Thank you for all of your help in getting us the perfect rings. You were a special part of our wedding journey!...
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  • Very Memorable
    Thank you so much for all of your help. You made our engagement very memorable. We appreciate all you did...
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